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‘All-American Muslim’ Controversy Inspires Lowe’s Commercial Parody (Video)

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‘All-American Muslim’ Controversy Inspires Lowe’s Commercial Parody (Video)

by Jethro Nededog
(from The Hollywood Reporter)

The video imagines what the retail home improvement company may not want the Florida Family Association to see.

After Lowe’s made it public that it had pulled its ads from the TLC reality series, All-American Muslim, boycotts have been called, protests planned, and it even got hip-hop mogul, Russell Simmons, attempting to buy out the remaining advertising on the show.

But for Gregory Bonsignore, Parvesh Cheena, and Rizwan Manji, the controversy inspired them to create a hilarious short film they’re calling the “unaired Lowe’s commercial for All-American Muslim.”

“We actually threw it together at a meeting for Beta Testing, a Muslim Cosby Show we’re pitching around,” Bonsignore tells The Hollywood Reporter.

The video follows two Muslim men as they shop at a Lowe’s store and attract suspicion with the items they are gathering. What could they be building? All is revealed at the end of the video.

Lowe’s action was a result of pressure from conservative Christian group, the Florida Family Association (FFA). They argue, that “the show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”

Keep the FFA’s argument in mind as you watch the commercial parody below.

Bonsignore is repped by the Brant Rose Agency, Cheena by Global Artists Agency and Brillstein Entertainment Partners, and Manji by DBA/Fortitude.

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  • Sir David ( Illuminati membership number 5:32) Warning Contains Irony

    Very good skit 😉

  • Veselé Vianoce všetkým = Merry Christmas to all

    @Julieann Wozniak

    Merry Christmas! 🙂

  • Pamela

    Good for them.

  • JD

    Waging a One-Man War on American Muslims
    By SAMUEL G. FREEDMAN
    Published: December 16, 2011

    http://www.nytimes.com/2011/12/17/us/on-religion-a-one-man-war-on-american-muslims.html?_r=1

    During the mid-1990s, after hearing about the harassment of gay students, the principal of Largo High School in Florida created a support group for them. Over the next year or two, the meetings also drew sympathetic friends, evolving into a club called the Gay Straight Alliance. For a while, it operated in comfortable obscurity

    Then, in 1998, the principal, Barbara Thornton, began receiving postcards, many bearing the identical message bizarrely denouncing the alliance as a “government-funded witch hunt.” The local school board felt compelled to take up the issue, with 400 parents attending a meeting at which one speaker compared the gay students to murderers.

    During that session, Ms. Thornton encountered the man who had manufactured the entire controversy: David Caton. An accountant turned rock-club owner, the author of a book about his pornography addiction, Mr. Caton had become a born-again Christian and the founder and sole employee of a fundamentalist group called the Florida Family Association.

    This dispute, otherwise a mere footnote in America’s culture wars, matters very much right now. This same David Caton is the person who has maligned the television show “All-American Muslim” — a reality series on the Learning Channel about five families in Dearborn, Mich. — as a front for an Islamic takeover of America and pressured advertisers to pull their commercials.

    At least two, Lowe’s Home Improvement and Kayak.com, have acknowledged doing so, partly in reaction to Mr. Caton’s campaign. Subsequently, after being criticized by consumers and antidiscrimination groups, both companies issued statements declaring their support for tolerance and diversity.

    It would be upsetting enough if a well-financed, well-organized mass movement had misrepresented a television show, insulted an entire religious community and intimidated a national corporation. What makes the attack on “All-American Muslim” more disturbing — and revealing — is that it was prosecuted by just one person, a person unaffiliated with any established organization on the Christian right, a person who effectively tapped into a groundswell of anti-Muslim bigotry.

    “We live in the age of the Internet and a well-organized extreme right,” said Mark Potok, who investigates hate groups for the Southern Poverty Law Center and has followed Mr. Caton’s activities. “This little man was able to have his voice amplified in huge ways.”

  • Brit Muslim

    Absolutely Fabulous!

    It’s amazing how much Pavlovian conditioning has worked. The tune, the looks, it even made me worry.

    Encore!

  • Julieann Wozniak

    Perfect!!! Veselé Vianoce všetkým!!!!!

  • chuck hird

    I loved it!

  • mindy1

    Bwahahaha 😆 perfect

  • Nur Alia

    I have to tell you…

    The scary Islamic terrorist movie music went just right with the intention. It, and the woman staring at the men in her ‘fearful look’ was classic. That look could not have been staged.

    it was wonderful.

  • anj

    legendary!!
    enough said!

  • Sam Seed

    That was hilarious!

  • CSD

    That is a deep story line for the show they are promoting. Those tricky Muslims in it convert American job stealing Hindu Indian call center assistant managers into Muslims and then they bring them to the US to work on XMAS decorations to lure in unsuspecting suburban Christians. One assumes the next step is to lure the unsuspecting neighbors in to have Halal Buterball Turkeys and then the covert conversation mission is complete. I also assume they flew to the US and used Kayak to get cheap tickets to help keeps costs down.

  • TheBig_T

    all i can say is WOW
    that was an awesome commercial

  • Hamurabi

    LOL
    Outsourced!

  • Ilisha,

    I think the Florida Family association would boycott Lowe’s over that. LOL!

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