As most of you know already, Lowes pulled its advertisement from TLC’s All-American Muslim after being pressured to do so by Islamophobes. It seems that many other companies have also succumbed to this anti-Muslim bigotry, threatening the very existence of the show.
Enter music legend and hip-hop mogul Russell Simmons, who tweeted:
Just purchased remaining spots for #allamericanmuslim for next week. The show is now sold out! keep your money @lowes and we will keep ours.
Simmons bought the remaining ad space for next week’s episode of the show. The Huffington Post reports:
After Lowes created some open ad time, Russell Simmons filled it in a high profile way.
The music legend and entrepreneur tweeted on Monday that he bought all the remaining ad space on “All-American Muslim,” the TLC reality show that has been at the center of a recent media buy controversy.
“Just purchased remaining spots for #allamericanmuslim for next week,” he wrote. “The show is now sold out! keep your money @lowes and we will keep ours.”
Corporations such as Lowe’s have pulled their ads from the show, under pressure from conservative protests led by the Florida Family Association. Simmons has called for a boycott of Lowe’s, pushing a petition via Twitter.
Simmons later said that corporations want their longterm ad space, making it difficult for him to purchase all that he wanted. In the space, he’ll push his Visa Rush Card.
This isn’t the first time Simmons has put his substantial wealth towards public activist causes; in November, he offered to pay for the cleanup of Zuccotti Park, in support of the Occupy Wall Street movement.
It also isn’t the first time that Russell Simmons has stood up against Islamophobia. In fact, he stood in solidarity with Muslims during the whole “Ground Zero Mosque” nonsense. At that time, Simmons had courageously said:
America is using the mosque and Ground Zero as a mask for its own Islamoph[ob]ia
Mr. Simmons, LoonWatch is the most well-known anti-Islamophobia website on the internet, and we commend you!