by Jethro Nededog
(from The Hollywood Reporter)
The video imagines what the retail home improvement company may not want the Florida Family Association to see.
After Lowe’s made it public that it had pulled its ads from the TLC reality series, All-American Muslim, boycotts have been called, protests planned, and it even got hip-hop mogul, Russell Simmons, attempting to buy out the remaining advertising on the show.
But for Gregory Bonsignore, Parvesh Cheena, and Rizwan Manji, the controversy inspired them to create a hilarious short film they’re calling the “unaired Lowe’s commercial for All-American Muslim.”
“We actually threw it together at a meeting for Beta Testing, a Muslim Cosby Show we’re pitching around,” Bonsignore tells The Hollywood Reporter.
The video follows two Muslim men as they shop at a Lowe’s store and attract suspicion with the items they are gathering. What could they be building? All is revealed at the end of the video.
Lowe’s action was a result of pressure from conservative Christian group, the Florida Family Association (FFA). They argue, that “the show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”
Keep the FFA’s argument in mind as you watch the commercial parody below.
Bonsignore is repped by the Brant Rose Agency, Cheena by Global Artists Agency and Brillstein Entertainment Partners, and Manji by DBA/Fortitude.